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Dive fake watch Wednesday: Private-Label Dive replica watches Aren't as New as You Think It seems like the dive fake watch category has inspired more "micro-brands?and "boutique brands?over the last few years to start a fake watch business than has any other fake watch category in the industry. Of course, while some of these recent start-ups have attempted to produce their very own ideal of "the perfect diver,?many others rely on already finished, so-called "private label?watches, which are, more or less, replica watches manufactured by an outside supplier and simply equipped with the brand's own logo, along with specified dial colors, movements, and strap versions ordered from the actual manufacturer. This process dramatically reduces the need for investments in research and development, and still ensures that the customer receives a capable fake watch (a decision that can be either criticized or appreciated, depending on your point of view).

Now, thanks to the Internet and the transparency it has brought, most dive fake watch enthusiasts today can easily spot the base fake watch models, some of them rated as 2,000-meter dive watches, which has as a result led to more individually designed (but still not in-house-produced), affordable dive watches. The idea of private labeling, however is neither new nor exclusive to fake watch industry, and applying it to dive replica watches is most definitely not a recent phenomenon.

One of the more famous examples of early private labeling comes to us from the fake watch brand Jenny, especially the Caribbean model (Ref. 701, above), with its distinctive monocoque case, launched between 1963 and 1964 as one of the first 1,000-meter dive watches. The Jenny Caribbeans and their successors were not only sold under the original Jenny brand, but also by numerous other fake watch brands, including Philip Watch, Uno, Montresor, Dugena, Milus, Heuralp, Haste de Luxe, Perona, Eisenhardt, Jaques Monnat, Jaquet Droz, Ollech & Wajs, Aquadive, Phigied, Fortis and Balzer (and probably Portex, Thermidor, Tavernier, Mondaine, Surtec, Datzward, Heuer, Maty, Moviga and Technos, as well) to name just a few.

And speaking of Jaquet Droz, the former cooperative (now a luxury brand under the Swatch Group) was a vital provider of base models in that era for the entire industry: for instance, in 1966, an overwhelming 9,000 of its different models were offered at the Basel fake watch fair, some of them dive replica watches that became well known under different brand names over the years. fake watch companies "in search of the perfect timing underwater?were able to choose between no fewer than 14 standard models, with outer or inner rotating bezels, monocoque cases, screwed backs, et cetera.

A slightly different example of a private label dive fake watch came from the Italian brand Squale: those models (example below) were often sold with a co-branding rather than a total replacement of the Squale logo on the dial.

So, while I personally prefer dive replica watches that are exclusive to one brand, the idea of private labeling ?even though it often means a fake watch made in China these days rather than in Switzerland (which, ironically, was once itself chosen by the likes of IWC founder Florentine Ariosto Jones for its low-cost production benefits) ?is at least as old as the first 1,000-meter dive watch. And without it, some of the most desirable vintage dive replica watches might never have been produced. Who knows? Maybe future generations of collectors might be hunting for a fake watch made in Shenzhen instead of by Jaquet Droz.

Regardless of all that, two interesting things to note: Squale is back to its former glory as of a few years ago and even the Jenny Caribbean fake watch returned in 2012/13, but this time, only carrying one logo. Let us know what you think of private label dive watches, and the practice of private labeling replica watches in general. And for more of my thoughts on this category, visit www.diveintowatches.com.

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